“新零售”下消费者渠道行为演化与路径选择机制研究
71801059
2018
G0112.信息系统与管理
王东
青年科学基金项目
副教授
广州大学
18万元
搭便车行为;迁徙行为;客户行为分析;新零售;保留行为
2019-01-01到2021-12-31
- 中英文摘要
- 结题摘要
- 结题报告
- 项目成果
- 项目参与人
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| 序号 | 标题 | 类型 | 作者 |
|---|---|---|---|
| 1 | Information Credibility Evaluation in Presence of Users' Safety in New Retailing | 期刊论文 | Wang Dong;Wang Kehong;Yan Lemei;Yue Zeyu;Zhang Jiewen |
| 2 | Optimal Return Policies and Micro-Plastics Prevention Based on Environmental Quality Improvement Efforts and Consumer Environmental Awareness | 期刊论文 | 王东;王科宏;陈宇靖 |
| 3 | Increasing Compulsory Citizenship Behavior and Workload: Does Impression Management Matter? | 期刊论文 | Liu Fang;Chow Irene H;Huang Man |
| 4 | A neural computing approach to the construction of information credibility assessments for online social networks | 期刊论文 | Wang Dong;Chen Yujing |
| 5 | Optimal pricing strategy of a bike-sharing firm in the presence of customers with convenience perceptions | 期刊论文 | Chen Yujing;Zha Yong;Wang Dong;Li Hongping;Bi Gongbing |
| 6 | Optimal pricing and availability strategy of a bike-sharing firm with time-sensitive customers | 期刊论文 | Chen Yujing;Wang Dong;Chen Kehong;Zha Yong;Bi Gongbing |
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