移动短视频对消费者购买的影响机理研究

71702097
2017
G0207.市场营销
董学兵
青年科学基金项目
副教授
上海大学
18万元
转变的期望;内容创新;移动短视频;消费者购买;集中关注
2018-01-01到2020-12-31
  • 中英文摘要
  • 结题摘要
  • 结题报告
  • 项目成果
  • 项目参与人
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序号 标题 类型 作者
1 Dynamic resource levelling in projects under uncertainty 期刊论文 Li Hongbo;Zhang Xianchao;Sun Jinshuai;Dong Xuebing
2 Multi-mode resource leveling in projects with mode-dependent generalized precedence relations 期刊论文 Li Hongbo;Dong Xuebing
3 Does online media sequence matter in product marketing? 期刊论文 Dong Xuebing;Li Hongbo
4 移动视频直播的互动性对持续使用意愿的影响 期刊论文 范小军;蒋欣羽;倪蓉蓉;董学兵
5 移动视频直播对重复消费意向的影响机理研究 期刊论文 董学兵;温馨;刘虹;李新宇
6 Does role conflict influence discontinuous usage intentions? Privacy concerns, social media fatigue and self-esteem 期刊论文 Fan Xiaojun;Jiang Xinyu;Deng Nianqi;Dong Xuebing;Lin Yangxi
7 Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective 期刊论文 Fan Xiao;Chai Zeli;Deng Nianqi;Dong Xuebing
8 Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence 期刊论文 Liao Junyun;Dong Xuebing;Luo Ziwei;Guo Rui
9 Do others’ self-presentation on social media influence individual’s subjective well-being? A moderated mediation model 期刊论文 Fan Xiaojun;Deng Nianqi;Dong Xuebing;Lin Yangxi;Wang Junbin
10 Factors Affecting the Effectiveness of Cause‑Related Marketing: A Meta‑Analysis 期刊论文 Fan Xiaojun;Deng Nianqi;Qian Yi;Dong Xuebing
11 Examining knowledge contribution in firm- versus consumer-hosted virtual brand community 期刊论文 Liao Junyun;Dong Xuebing;Guo Yulang
12 Perceived uniqueness: Locus of control, social exclusion, and choice 期刊论文 Liang Shichang;Chang Yaping;Dong Xuebing;Wang Jinshan
13 How online media synergy influences consumers’ purchase intention 期刊论文 Dong Xuebing;Chang Yaping;Liang Shichang;Fan Xiaojun
14 虚拟品牌社群氛围对品牌忠诚的影响 期刊论文 董学兵;常亚平;肖灵
15 Resource Leveling in Projects with Stochastic Minimum Time Lags 期刊论文 Li Hongbo;Wang Meng;Dong Xuebing
16 Love of nature as a mediator between connectedness to nature and sustainable consumption behavior 期刊论文 Dong Xuebing;Liu Shengmin;Li Hongbo;Yang Zhi;Liang Shichang;Deng Nianqi
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