基于消费者类型精准识别的升级产品定价和质量决策研究
72001011
2020
G0102.运筹与管理
颜迎晨
青年科学基金项目
副教授
北京航空航天大学
24万元
价格决策;质量决策;产品升级;异质性消费者;消费者识别
2021-01-01到2023-12-31
- 中英文摘要
- 结题摘要
- 结题报告
- 项目成果
- 项目参与人
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| 序号 | 标题 | 类型 | 作者 |
|---|---|---|---|
| 1 | Uncertain random portfolio optimization model with tail value-at-risk | 期刊论文 | Qiqi Li;Zhongfeng Qin;Yingchen Yan |
| 2 | Integration of Development and Advertising Strategies for Multi-Attribute Products under Competition | 期刊论文 | Yingchen Yan;Qiuhong Zhao;Zhongfeng Qin;Gaoji Sun |
| 3 | Effects of online-to-offline spillovers on pricing and quality strategies of competing firms | 期刊论文 | Shuang Dong;Zhongfeng Qin;Yingchen Yan |
| 4 | Promoting end-of-season product through online channel in an uncertain market | 期刊论文 | Chen Pingping;Zhao Ruiqing;Yan Yingchen;Zhou Chi |
| 5 | Analysis of financing strategy in coopetition supply chain with opportunity cost | 期刊论文 | Ningning Du;Yingchen Yan;Zhongfeng Qin |
| 6 | Inter-Competitor Outsourcing: On the Advantages of Profit and Product Launching Time | 期刊论文 | Yingchen Yan;Qiuhong Zhao;Zhongfeng Qin;Benjamin Lev |
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