拟人化策略对消费者智能产品认知和评价的影响研究

72002057
2020
G0207.市场营销
成沛瑶
青年科学基金项目
讲师
哈尔滨工业大学
24万元
拟人化;心理机制;智能产品;信息加工;产品评价
2021-01-01到2023-12-31
  • 中英文摘要
  • 结题摘要
  • 结题报告
  • 项目成果
  • 项目参与人
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序号 标题 类型 作者
1 黑龙江省优秀艺术科研成果二等奖 奖励 成沛瑶
2 Oversea brand typography: is it possible to maintain brand consistency across writing systems? 会议论文 Weixi Kou;Franck Celhay;Peiyao Cheng;Mathieu Kacha
3 Intelligent Agents in Cars: investigating the effects of anthropomorphism and physicality of agents in driving contexts 会议论文 Meng Fangang;Peiyao Cheng;Jie Yao;Yiran Wang
4 Seeing is believing: investigating the influence of transparency on consumers’ product perceptions and attitude 期刊论文 Peiyao Cheng;Ruth Mugge
5 What role an agent could play at home? Exploring the social roles of smart home system based on a content analysis 会议论文 Dong Haosong;Peiyao Cheng;Haian Xue
6 Driving With Agents: Investigating the Influences of Anthropomorphism Level and Physicality of Agents on Drivers' Perceived Control, Trust, and Driving Performance 期刊论文 Peiyao Cheng;Fangang Meng;Jie Yao;Yiran Wang
7 人工智能时代下人机交互创新教学与实践:以智能汽车驾驶体验研究为例 奖励 成沛瑶;孟凡刚;姚洁;王一然
8 Understanding design utilizations in China: Investigating design award-winning products based on innovation pyramid framework 期刊论文 Peiyao Cheng;Cees de Bont
9 Effects of brand spokes-characters with personal and historical nostalgia on brand attitude: evidence from Generation Z consumers in China 期刊论文 Huashu Jiang;Jiaoju Ge;Jie Yao
10 Show me insides: Investigating the influences of product exploded view on consumers’ mental imagery, comprehension, attitude, and purchase intention 期刊论文 Peiyao Cheng;Chao Zhang
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