关系专用性投资、品牌内化对边界人员关系及企业间合作绩效的影响研究

71172065
2011
G0207.市场营销
王国才
面上项目
副教授
南京大学
42万元
合作绩效;关系专用性投资;品牌内化;边界人员关系;组织市场
2012-01-01到2015-12-31
  • 中英文摘要
  • 结题摘要
  • 结题报告
  • 项目成果
  • 项目参与人
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序号 标题 类型 作者
1 DO SALESPEOPLE’S IN-ROLE AND EXTRAROLE BRAND-BUILDING BEHAVIORSCONTRIBUTE TO CUSTOMER LOYALTY TRANSFER? 期刊论文 Guocai Wang|Shanliang Li|XiaoYan Wang|XiFeng Wang|
2 Investing in guanxi: An analysis of interpersonal relation-specific investment (RSI) in China 期刊论文 Wang, Guocai|Wang, Xiaoyan|Zheng, Yi|
3 How to Improve Channel Relational Performancethrough Relation-specific investment? 会议论文
4 Buyer Loyalty in Business Markets: Can the Firm andSalesperson Get What They Truly Desire 期刊论文 GuoCai Wang|XiaoYan Wang|Yu Long|Wee Hou & Lim Ching|
5 The Impact of Relation-Specific Investments on Channel Relationship Performance - Focusing on Mediators 会议论文 Guocai Wang|Yi Zheng|Yanhui Zhao|
6 不同类型关系专用性投资对中小企业能力升级的影响研究 期刊论文 王国才|郑祎|王希凤|
7 UNPACKING THE BLACK BOX OF MULTIFOCUSED CUSTOMER LOYALTY 期刊论文 Wang, GuoCai|Wang, XiaoYan|Wee, Chow Hou|Lim, Elison|
8 RELATIONSHIP-SPECIFIC INVESTMENT, GUANXI BEHAVIOR, AND SALESPERSON-OWNED CUSTOMER LOYALTY TRANSFER 期刊论文 Li, ShanLiang|Wang, Xifeng|Lu, Chunyu|Lv, Chen|
9 EFFECTS OF EMOTIONAL LABOR AND ADAPTIVE SELLINGBEHAVIOR ON JOB PERFORMANCE 期刊论文 Xifeng Wang|Guocai Wang|
10 营销渠道中控制机制对合作创新的影响研究 期刊论文 王国才|刘栋|
11 How do competitive resources contribute to innovation performance inmarketing channels? ——The role of relationship learning and formal contract 期刊论文 GuoCai Wang|Dong Liu|
12 The Impact of Relation-specific Investments on Channel Performance in China, Journal of Marketing Channels 期刊论文 Guocai Wang|Yi Zheng|
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