网络购物中人造节日的消费者情绪感知与冲动性购买：神经营销学的研究

71602044
2016
G0207.市场营销
尚倩
青年科学基金项目
副教授
杭州电子科技大学
17万元
冲动性购买;网络购物;神经营销学;情绪感知;人造节日
2017-01-01到2019-12-31
  • 中英文摘要
  • 结题摘要
  • 结题报告
  • 项目成果
  • 项目参与人
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序号 标题 类型 作者
1 My friends have a word for it: Event-related potentials evidence of how social risk inhibits purchase intention 期刊论文 Shang Qian;Pei Guanxiong;Jin Jia
2 Logo Effects on Brand Extension Evaluations from the Electrophysiological Perspective 期刊论文 Shang Qian;Pei Guanxiong;Dai Shenyi;Wang Xiaoyi
3 Utilitarian or hedonic: Event-related potential evidence of purchase intention bias during online shopping festivals 期刊论文 Shang Qian;Jin Jia;Qiu Junping
4 Dread of uncertain pain: An event-related potential study 期刊论文 Huang Yujing;Shang Qian;Dai Shenyi;Ma Qingguo
5 Low-Order Webpage Layout in Online Shopping Facilitates Purchase Decisions: Evidence from Event-Related Potentials 期刊论文 Shang Qian;Jin Jia;Pei Guanxiong;Wang Cuicui;Wang Xiaoyi;Qiu Junping
6 The role of appearance attractiveness and loan amount in peer-to-peer lending: Evidence from event-related potentials 期刊论文 Jin Jia;Shang Qian;Ma Qingguo
7 ERP evidence for consumer evaluation of copycat brands 期刊论文 Shang Qian;Pei Guanxiong;Jin Jia;Zhang Wuke;Wang Yuran;Wang Xiaoyi
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