基于客户价值理论的社交媒体营销:提升品牌价值与客户关系产出
序号 | 标题 | 类型 | 作者 |
---|---|---|---|
1 | The impact of perceived online service quality on swift guanxi: Implications for customer repurchase intention | 期刊论文 | Shi Si;Mu Ren;Lin Lin;Chen Yang;Kou Gang;Chen Xue-Jiao |
2 | How do students trust Wikipedia? An examination across genders | 期刊论文 | Huang Jun;Shi Si;Chen Yang;Chow Wing S. |
3 | Key values driving continued interaction on brand pages in social media: An examination across genders | 期刊论文 | Shi Si;Chen Yang;Chow Wing S. |
4 | An examination of market orientation and environmental marketing strategy: The case of Chinese firms | 期刊论文 | Yi Wang;Si Shi;Yang Chen;Dogan Gursoy |
5 | How social media brand pages contribute to functional conflict: The central role of commitment | 期刊论文 | Si Shi;Yu Cao;Yang Chen;Wing S. Chow |