产品市场和资本市场双重视角下企业社会责任与营销战略的互动效应研究
序号 | 标题 | 类型 | 作者 |
---|---|---|---|
1 | The employee-focused outcomes of CSR participation: The mediating role of psychological needs satisfaction | 期刊论文 | Bing Hu;Jing Liu;Hailin Qu |
2 | How Does Destination Social Responsibility Impact Residents' Pro-Tourism Behaviors? The Mediating Role of Place Attachment | 期刊论文 | Bing Hu;Ouyangying Tu;Jing Liu |
3 | 中国上市旅游企业社会责任的市场价值效应:基于营销战略的分析视角 | 期刊论文 | 胡兵;沈玲;龚箭 |
4 | 旅游业与会展业耦合关系及其空间分异——以中部六省省会城市为例 | 期刊论文 | 胡兵;屠欧阳颖 |
5 | 企业社会责任、营销战略与企业价值创造 | 专著 | 胡兵 |
6 | The impact of employees' perceived CSR on customer orientation: an integrated perspective of generalized exchange and social identity theory | 期刊论文 | Hu Bing;Liu Jing;Zhang Xiang |
7 | Does Corporate Philanthropy Contribute to Product Market Competition? - The Complementary Role of Advertising Investment | 会议论文 | Bing Hu;Ouyangying Tu |