跨通道预期影响消费体验与消费者选择偏好：结合感官营销与消费者神经科学的研究

71872097
2018
G0207.市场营销
宛小昂
面上项目
教授
清华大学
48万元
食物;跨感觉通道研究;神经营销;预期;感官营销
2019-01-01到2022-12-31
  • 中英文摘要
  • 结题摘要
  • 结题报告
  • 项目成果
  • 项目参与人
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序号 标题 类型 作者
1 视觉搜索中风味引发对关联颜色的注意偏向 奖励 彭宇彬;宛小昂
2 视觉搜索中风味引发对关联颜色的注意偏向 期刊论文 彭宇彬;宛小昂
3 From brain variations to individual differences in the color–flavor incongruency effect: A combined VR and resting–state fMRI study 期刊论文 Jianping Huang;Ping Zhao;Xiaoang Wan
4 对打破预期的预期:风味标签搜索中的试次间效应 奖励 施煜丰;黄建平;邱林波;宛小昂
5 A virtual reality-based study of color contrast to encourage more sustainable food choices 期刊论文 Xiaoang Wan;Linbo Qiu;Chujun Wang
6 Grey matter volume and amplitude of low-frequency fluctuations predicts consumer ethnocentrism tendency 期刊论文 Jianping Huang;Xiaoang Wan;Kaiping Peng;Jie Sui
7 静息态功能连接预测虚拟购物下色味一致性效应 奖励 黄建平
8 反复想象消费对感官特异性厌腻的影响 奖励 邱林波
9 Influence of virtual color on taste: Multisensory integration between virtual and real worlds 期刊论文 Fuxing Huang;Jianping Huang;Xiaoang Wan
10 Functional and structural basis of the color-flavor incongruency effect in visual search 期刊论文 Jianping Huang;Fei Wang;Jie Sui;Xiaoang Wan
11 Color-flavor interactions in associative learning: Evidence from a computerized matching task 期刊论文 Fuxing Huang;Chujun Wang;Xiaoang Wan
12 The color-flavor incongruency effect in visual search for food labels: An eye-tracking study 期刊论文 Jianping Huang;Yubin Peng;Xiaoang Wan
13 Transfer of repeated exposure cost via color-flavor associations 期刊论文 Yuxuan Qi;Hui Zhao;Chujun Wang;Xiaoang Wan
14 Influence of the crossmodal congruency between color and flavor on product evaluations: Evidence from behavioral and oscillatory brain responses 期刊论文 Yubin Peng;Yang Sun;Xiaoang Wan
15 Influence of flavor variety and color variety on consumer preference and choices of yogurt bundles 期刊论文 Chujun Wang;Linbo Qiu;Weiwei Zhang;Xiaoang Wan
16 与任务无关的风味信息对视觉搜索的影响 奖励 彭宇彬
17 基于联想学习产生的颜色预期对产品搜索的引导 奖励 蒋程超;黄建平;邱林波;宛小昂
18 Self-construal priming modulates the influence of receptacles on food perception 期刊论文 Jianping Huang;Chujun Wang;Xiaoang Wan
19 An event-related potential study of consumers’ responses to food bundles 期刊论文 Ruyi Qiu;Yuxuan Qi;Xiaoang Wan
20 Gender differences in the associations between gray matter volume and the centrality of visual product aesthetics. 期刊论文 Jianping Huang;Yang Sun;Xiaoang Wan
21 The color–flavor incongruency effect in product evaluation and brand perception 期刊论文 Jianping Huang;Xiaoang Wan
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