超越怀疑:说服知识在消费者态度形成及决策中的作用机制研究
序号 | 标题 | 类型 | 作者 |
---|---|---|---|
1 | 绿色广告文字能让消费者感同身受吗?——基于广告说服情感路径的检验 | 期刊论文 | 李正峰;张丽君 |
2 | Consumer Responses to High Service Attentiveness: A Cross-Cultural Examination | 期刊论文 | Liu Maggie Wenjing;Zhang Lijun;Keh Hean Tat |
3 | 试用信息对广告说服效果的影响——基于渐进式新产品的研究 | 期刊论文 | 李正峰;张丽君;胡月琴 |
4 | How do Consumers Process Corporate Social Responsibility Advertisements? A Review and Prospect of the Persuasion Mechanism | 会议论文 | Lijun Zhang;Zhengfeng Li |
5 | The Effects of Anti-Male Stereotyping Advertising: From the Perspectives of Involvement Theory and Matching Theory | 会议论文 | Lijun Zhang;JianQi Liu |