电子商务环境中定向广告的精准投放与管理策略研究

71531006
2015
G0112.信息系统与管理
徐云杰
重点项目
教授
复旦大学
263万元
精准投放;运营优化;电子商务;定向广告;效果测评
2016-01-01到2020-12-31
  • 中英文摘要
  • 结题摘要
  • 结题报告
  • 项目成果
  • 项目参与人
查看更多信息请先登录或注册
查看更多信息请先登录或注册
查看更多信息请先登录或注册
重置
序号 标题 类型 作者
1 Sustainable Retailing in the Fashion Industry: A Systematic Literature Review 期刊论文 Yang Shuai;Song Yiping;Tong Siliang
2 An EM algorithm for click fraud detection 期刊论文 Zhu Xuening;Huang Da;Pan Rui;Wang Hansheng
3 Internet Usage, Physician Performances and Patient’s Trust in Physician during Diagnoses: Investigating both Pre-Use and Not-Use Internet Groups 会议论文 Lu Tian;Chen Hong;Xu Yunjie;Zhang Chenghong
4 Promotion and Prevention Contracts in Distributor-Supplier Relationship Using Matched Dyadic Data 期刊论文 Chi Yunjia;Zeng Fue;Dong Maggie Chuoyan;Song Yiping
5 Matching exactly or semantically? an examination of the effectiveness of synonym-based matching strategy in chinese paid search market 期刊论文 Yang Shuai;Song Yiping;Pancras Joseph
6 The impact of competition on prices with numerous firms 期刊论文 Gabaix Xavier;Laibson David;Li Deyuan;Li Hongyi;Resnick Sidney;de Vries Casper G
7 Family Profiles in Retailing: A Novel Algorithm Combining PU Learning and Feature Selection 会议论文 Lian Shaohua;Xu Yunjie
8 Feature construction for fraudulent credit card cash-out detection 期刊论文 Wu Yue;Xu Yunjie;Li Jiaoyang
9 ICIS2019最佳论文奖 奖励 Lu Tian;Zhang Yunjie;Li Beibei
10 智能软件系统的定价模式选择:数据驱动升级的视角 期刊论文 戴军;窦一凡;黄丽华;张睿诚
11 Is there an optimal point to limit product quantity? A survey evidence 会议论文 Li Hui;Xu Yunjie;Huang Lihua
12 PACIS Best paper first runner up award 奖励 Zhang Chenghong;Lu Tian;Xu Yunjie
13 Ad Click Prediction: Learning from Cognitive Style 会议论文 Cha Tingting;Lian Shaohua;Zhang Chenghong
14 Internet Usage and Patient's Trust in Physician During Diagnoses: A Knowledge Power Perspective 期刊论文 Lu Tian;Xu Yunjie;Wallace Scott
15 Why are customers loyal in sharing-economy services? A relational benefits perspective 期刊论文 Yang Shuai;Song Yiping;Chen Sixing;Xia Xin
16 The effect of venture capital investment on P2P lending: Evidence from users’ responses in social media 会议论文 Lu Tian;Wang Dingwei;Zhang Chenghong
17 Using an Ensemble LSTM Model for Financial Statement Fraud Detection 会议论文 Sun Yahui;Wu Yue;Xu Yunjie
18 Enhancing geotargeting with temporal targeting, behavioral targeting and promotion for comprehensive contextual targeting 期刊论文 Lian Shaohua;Cha Tingting;Xu Yunjie
19 On Identification of High Risk Carriers of COVID-19 Using Masked Mobile Device Data 期刊论文 Huang Da;Zhu Xuening;Luo Weidong;Yin Hao;Hong Jing;Chen Yu;Zhou Jing;Wang Hansheng
20 Broad Match or Exact Match? Improving Search Ad Matching Decisions Using Keyword Specificity and Keyword Quality 期刊论文 Yang Shuai;Pancras Joseph;Song Yping
21 Do up-displayed eco-friendly products always perform better? The moderating role of psychological distance 期刊论文 Wang Haizhong;Shen Manqiong;Song Yiping;Phau Ian
22 APP决策体验优化—基于两阶段决策理论的决策辅助工具设计与实验 期刊论文 高平;凌鸿
23 Family profile mining in retailing 期刊论文 Lian Shaohua;Xu Yunjie;Zhang Cheng
24 I like my app but I wanna try yours: exploring user switching from a learning perspective 期刊论文 Gu Jie;Wang Xiaolun;Lu Tian
25 Scientific Knowledge Communication in Online Q&A Communities: Linguistic Devices as a Tool to Increase the Popularity and Perceived Professionalism of Knowledge Contributions 期刊论文 Zhang Yicheng;Lu Tian;Phang Chee Wei;Zhang Chenghong
26 Assessment of Borrowers' Delinquency and Default Behaviors in Online P2P Lending: A Two-stage Model 会议论文 Zhang Chenghong;Lu Tian;Xu Yunjie
27 2017 Winter AMA best paper award 奖励 Song Yiping;Xiong Guiyang;Zeng Fue;Luo Xueming
28 互联网理财产品可投资剩余时间的饥饿效应——基于L互联网金融平台投资行为数据的实证研究 期刊论文 高平;黄文雄;凌鸿
29 The value of alternative data in credit risk prediction: Evidence from a large field experiment 会议论文 Lu Tian;Zhang Yingjie;Li Beibei
30 The Effectiveness of Contextual Competitive Targeting in Conjunction with Promotional Incentives 期刊论文 Song Yiping;Phang Chee Wei;Yang Shuai;Luo Xueming
31 Leveraging Multisource Heterogeneous Data for Financial Risk Prediction: A Novel Hybrid-Strategy-Based Self-Adaptive Method 期刊论文 Wang Gang;Chen Gang;Zhao Huimin;Zhang Feng;Yang Shanlin;Lu Tian
32 Psychosocial Factors Lead to Delinquency Intention on Online Peer-to-Peer Lending Platform: A Survey Evidence. 会议论文 Lu Tian;Jia Zijian;Xu Yunjie;Huang Lihua;Zhang Chenghong
33 Why do borrowers default on online loans? An inquiry of their psychology mechanism 期刊论文 Wang Xiaolun;Xu Yunjie Calvin;Lu Tian;Zhang Chenghong
34 Privacy concerns for mobile app download: An elaboration likelihood model perspective 期刊论文 Gu Jie;Xu Yunjie;Xu Heng;Zhang Cheng;Ling Hong
35 How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model 期刊论文 Zheng Jinyang;Qi Zhengling;Dou Yifan;Tan Yong
36 BIAS-CORRECTED INFERENCE FOR A MODIFIED LEE-CARTER MORTALITY MODEL 期刊论文 Liu Qing;Ling Chen;Li Deyuan;Peng Liang
37 Design Social Media Interface to Better Support Collaborative Travel Planning 会议论文 Gu Jie;Yao Xinlin;Hu Anan
38 服务的空间扩散:基于上海迪士尼的实证 期刊论文 张诚;张琦;王富荣;陈宇新;陆雄文
39 Driving the use of enterprise social media at work: a framework for employees’ adoption 会议论文 Li Hui;He Xiao;Huang Lihua;Xu Yunjie
40 When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization 期刊论文 Luo Xueming;Lu Xianghua;Li Jing
41 Jackknife empirical likelihood test for the equality of degrees of freedom in t-copulas 期刊论文 Hou Yanxi;Li Deyuan;Liu Aiai;Peng Liang
42 Effect of appeal orientation in sponsored ad forwarding on a microblog platform 期刊论文 Gu Chenyan;Xu Yunjie Calvin;Yao Minghui
43 The Impact of Venture Capital Investment on the Performance of Peer-to-Peer Lending Platforms: Evidence from China 期刊论文 Gu Dingwei;Lu Tian;Luo Pinliang;Zhang Chenghong
44 When less is more? The contingent effect of product supply limitation in the release of new electronic products 期刊论文 Li Hui;Xu Yunjie;Huang Lihua
45 Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising? 期刊论文 Xianghua Lu;Xia Zhao;Ling Xue
46 Linguistic Feature and Temporal Pattern of User-Generated News: Evidence from an Online News Portal in China 会议论文 Gu Jie;Wu Yue;Xu Yunjie
47 Selling or Leasing? Pricing Information Goods with Depreciation of Consumer Valuation 期刊论文 Dou Yifan;Hu Yu Jeffrey;Wu D J
48 A note on estimating network dependence in a discrete choice model 期刊论文 Zhou Jing;Huang Da;Wang Hansheng
49 Customer Information Elicitation (CIE): The Impact of Privacy Assurance, Personalization, and Monetary Incentives 会议论文 Song Yiping;Xiong Guiyang;Zeng Fue;Luo Xueming
查看更多信息请先登录或注册

相关项目

趋势报告

经验分享