中国在线零售市场的市场进入时序效应研究

71902126
2019
G0207.市场营销
周立影
青年科学基金项目
副教授
四川大学
18万元
市场进入;进入时序效应;市场绩效;中国在线零售市场
2020-01-01到2022-12-31
  • 中英文摘要
  • 结题摘要
  • 结题报告
  • 项目成果
  • 项目参与人
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序号 标题 类型 作者
1 Understanding the role of influencers on live streaming platforms: when tipping makes the difference 期刊论文 Liying Zhou;Fei Jin;Banggang Wu;Xiaodong Wang;Valerie Lynette Wang;Zhi Chen
2 When to become an electronic business venture after the COVID-19 pandemic? The role of strategic orientation and perceived environmental turbulence in determining online market entry timing 期刊论文 Hongyi Mao;Changqing He;Xing Huang;Banggang Wu;Zhi Chen;Liying Zhou
3 How B2B Platform Improvies Buyers' Performance: Insights into Platform's Substitution Effect 期刊论文 Liying Zhou;Taiyang Zhao;Xiaodong Wang;Valerie Lynette Wang
4 The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency 期刊论文 Ruijuan Wu;Jiuqi Chen;Cheng Lu Wang;Liying Zhou
5 How social distance affects the intention and behavior of collaborative consumption: A study based on online car-hailing service 期刊论文 Lu Huang;Yuan Li;Xing Huang;Liying Zhou
6 Doing bad by doing good? Corporate social responsibility fails when controversy arises 期刊论文 Shuojia Guo;Cheng Lu Wang;Seokyoun Hwang;Fei Jin;Liying Zhou
7 Hustle for survival or bustle for revival: Effects of Guanxi orientation and order of entry for China's electronic business ventures 期刊论文 Liying Zhou;Yongge Niu;Valerie Lynette Wang;Kaijiang Tang
8 Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions 期刊论文 Liying Zhou;Fei Jin;Banggang Wu;Zhi Chen;Cheng Lu Wang
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