考虑消费者搜寻行为的品牌商网络营销定价与推荐策略研究

71702129
2017
G0211.企业运营管理
周驰
青年科学基金项目
副教授
天津理工大学
18万元
消费者搜寻;网络营销;动态决策;定价与推荐策略;机制设计
2018-01-01到2020-12-31
  • 中英文摘要
  • 结题摘要
  • 结题报告
  • 项目成果
  • 项目参与人
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序号 标题 类型 作者
1 E-供应链竞争下自营品牌商的第三方零售渠道引入与定价策略 期刊论文 于静;周驰;罗志远
2 Environmental governance strategies in a two-echelon supply chain with tax and subsidy interactions 期刊论文 Li Yongjian;Deng Qianzhou;Zhou Chi;Feng Lipan
3 Should original equipment manufacturer assist noncompetitive contract manufacturer to expand capacity? 期刊论文 Dong Binwei;Tang Wansheng;Zhou Chi;Ren Yufei
4 Price discrimination based on purchase behavior and service cost in competitive channels 期刊论文 Xu Man;Tang Wansheng;Zhou Chi
5 Procurement strategies of E-retailers under different logistics distributions with quality- and service-dependent demand 期刊论文 Xu Man;Tang Wansheng;Zhou Chi
6 Retailer's decision selection with dual supply uncertainties under different reliability levels of serving the market 期刊论文 Liu Zhibing;Xu Geni;Zhou Chi;Chen Huiru
7 Strategic procurement outsourcing with asymmetric cost information under scale economies 期刊论文 Dong Binwei;Tang Wansheng;Zhou Chi
8 Strategic sourcing under recall loss sharing and product quality investment 期刊论文 Dong Binwei;Tang Wansheng;Zhou Chi
9 考虑参与者行为的搜寻理论及其应用 专著 周驰;唐万生
10 Impact of cost uncertainty on supply chain competition under different confidence levels 期刊论文 Liu Zhibing;Zhou Chi;Chen Huiru;Zhao Ruiqing
11 Optimal order strategy for channels under different supply risk levels 期刊论文 Liu Zhibing;Zhou Chi;Wang Guoli
12 条件免运费的B2C平台商最优凑单推荐服务水平策略 期刊论文 李春发;楚明森;周驰;解雯倩
13 Managerial flexibility strategies under supply and demand risks: quantity postponement vs. price postponement 期刊论文 Dong Binwei;Tang Wansheng;Zhou Chi
14 A 2020 perspective on "Is it always advantageous to add on item recommendation service with a contingent free shipping policy in platform retailing?" 期刊论文 Li Chunfa;Chu Mingsen;Zhou Chi;Xie Wenqian
15 电商自有品牌、制造商搭便车的E-供应链定价与服务策略 期刊论文 李春发;夏榕池;周驰
16 The impact of online referral on brand market strategies with consumer search and spillover effect 期刊论文 Zhou Chi;Ma Nana;Cui Xin;Liu Zhibing
17 Optimal incentive contracts under loss aversion and inequity aversion 期刊论文 Zhou Chi;Peng Jin;Liu Zhibing;Dong Binwei
18 Two-period pricing and strategy choice for a supply chain with dual uncertain information under different profit risk levels 期刊论文 Liu Zhibing;Gao Rong;Zhou Chi;Ma Nana
19 Is it always advantageous to add-on item recommendation service with a contingent free shipping policy in platform retailing? 期刊论文 Li Chunfa;Chu Mingsen;Zhou Chi;Xie Wenqian
20 Two-period discount pricing strategies for an e-commerce platform with strategic consumers 期刊论文 Li Chunfa;Chu Mingsen;Zhou Chi;Zhao Lianxia
21 网络代理商推荐广告引入对双电子渠道定价决策的影响研究 期刊论文 李春发;楚明森;周驰;解雯倩
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