| 1 |
What’s the Role of Mega-influencers in Live Streaming E-commerce—A Natural Experiment
|
会议论文 |
Honglong Wang;Guoxin Li;Shaohui Wu |
| 2 |
在线广告模式与定价策略优化研究
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专著 |
李国鑫;葛姣;任际范;吴航 |
| 3 |
Customer Lifetime Value Reevaluation through Social Media Influencing Journeys
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会议论文 |
Mengjie Yang;Jiaoju Ge |
| 4 |
奖励众筹用户的项目分享意愿研究
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期刊论文 |
王正沛;李国鑫 |
| 5 |
Value of Information Sharing via Ride-hailing Apps: An Empirical Analysis
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期刊论文 |
Kyung Sun Rhee;Jingyang Zheng;Youwei Wang;Yong Tan |
| 6 |
Facing a Trend of Icon Simplicity: Evidence from Event-Related Potentials
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期刊论文 |
Weilin Liu;Yaqin Cao;Xiaoning Liang;Robert W. Proctor;Vincent G. Duffy |
| 7 |
The Synergistic Effect of Sales Discount and Mobile Advertising: How KOL Influence Online Education Community Purchases
|
会议论文 |
Jiao Ge;Jinyu Guo |
| 8 |
“Transformation or not?” the effect of broadcasters' role orientation transformation on their direct income
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期刊论文 |
Pengyu Li;Jingbo Shao;Hang Wu |
| 9 |
Relationship between consumer participation behaviors and consumer stickiness on mobile short video social platform under the development of ICT: based on value co-creation theory perspective
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期刊论文 |
Jifan Ren;Jialiang Yang;Mengyang Zhu;Salman Majeed |
| 10 |
Effect of short video ads on sales through social media: the role of advertisement content generators
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期刊论文 |
Ge Jiaoju;Sui Yuepeng;Zhou Xiaofeng;Li Guoxin |
| 11 |
The Brushing Game in Online Marketplaces
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期刊论文 |
Yue Liu;Minghui Jiang;Hang Wu |
| 12 |
在线品牌社区顾客管理:从顾客参与到顾客契合
|
专著 |
邵景波;张君慧;陈正康 |
| 13 |
Marketing Performance Measurement Systems and Firm Performance: Are Marketing Capabilities the Missing Links?
|
期刊论文 |
Xiaoning Liang;Yuhui Gao |
| 14 |
Consumers’ willingness to pay premium under the infuence of consumer community culture: From the perspective of the content creator
|
期刊论文 |
Jifan Ren;Jialiang Yang;Erhao Liu;Fangfang Huang |
| 15 |
Research on the Influence of Social Advertising Features on Advertising Avoidance: Based on WeChat and Weibo Advertising
|
会议论文 |
WU Gang;LIANG Xiao-ning;REN Ji-fan |
| 16 |
Understanding Mobile Splash Screen Advertising: The Effect of Skipping Control on Ad Effectiveness
|
会议论文 |
AN Han;LIANG Xiao-ning;REN Ji-fan |
| 17 |
The Role of Group Interaction in Danmu Comments for Live E-Commerce: A Key Component of Digital Economy in China
|
会议论文 |
Jingjing Zhou;Liangbo Zhang;Jifan Ren |
| 18 |
Investigating the Impact of Interpersonal Closeness and Social Status on Electronic Word-of-Mouth Effectiveness
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期刊论文 |
Hao Zhang;Xiaoning Liang;Chenyue Qi |
| 19 |
The impact of the number of sellers on quantal response equilibrium predictions in Bertrand oligopolies
|
期刊论文 |
Ralph-C Bayer;Chaohua Dong;Hang Wu |
| 20 |
Live Streaming Commerce Real-time Viewer-viewer Interactivity: New Measure and the Effect on Sales
|
会议论文 |
Jiahui Guo;Jiao Ge |
| 21 |
The impacts of digital content piracy and copyright protection policies when consumers are loss averse
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期刊论文 |
Yan-Xin Chai;Ji-Fan Ren;Jian-Qiang Zhang |
| 22 |
What Is a Better Marketing Strategy for Live Streaming Broadcasters? A Topic Model of Social Interactions
|
会议论文 |
Honglong Wang;Guoxin Li;Xiaodong Xie;Shaohui Wu |
| 23 |
Value Co-Creation in the Sharing Economy: How to maintain the willingness to repurchase services
|
会议论文 |
YANG Jia-liang;REN Ji-fan;ZHANG Rui-jin |
| 24 |
Effects of streamer effort and popularity on livestream retailing performance: An mixed-method study
|
期刊论文 |
Bo Lu;Guoxin Li;Jiaoju Ge |
| 25 |
The Capacity Decision-Making of Omnichannel Catering Firms Based on Queueing System Considering Customer Reference Behavior
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期刊论文 |
Wentao Zhan;Xueping Wang;Minghui Jiang;Han Jiang;Da Huo;Yuntao Liu |
| 26 |
Does platform type matter? A semantic analysis of user attitude formation on online platforms
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期刊论文 |
Liangbo Zhang;Ge Zhan;Qijing Li;Jifan Ren |
| 27 |
Effect of Brand Recognition on Online Advertising and Brand Value: the role of Consumer Heterogeneity
|
会议论文 |
WANG Ting;N’DA Karamoko E.H;GE Jiao-ju |
| 28 |
How luxury brands engage in live streaming commerce: An empirical study from fashion cosmetic industry
|
会议论文 |
Guoxin LI;Peiwen TANG |
| 29 |
Virtual Influencers: The Effects of Controlling Entity, Appearance Realism and Product Type on Advertising Effect
|
会议论文 |
Liangbo Zhang;Jifan Ren |
| 30 |
直播电商中弹幕互动特征对直播销售效率的影响——基于抖音平台的弹幕文本分析
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奖励 |
张良波;吴欣宇;周晶晶;任际范 |
| 31 |
消费体验视角下新零售演化发展逻辑研究
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期刊论文 |
王正沛;李国鑫 |
| 32 |
品牌延伸对母品牌顾客资产驱动要素的影响 ———基于构型理论的实证研究
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期刊论文 |
张君慧;邵景波 |
| 33 |
Optimal Capacity Decision-Making of Omnichannel Catering Merchants Considering the Service Environment Based on Queuing Theory
|
期刊论文 |
Wentao Zhan;Minghui Jiang;Xueping Wang |
| 34 |
What’s the Role of Mega Influencers in Live Streaming Commerce? — A Natural Experiment
|
会议论文 |
Honglong Wang;Guoxin Li;Shaohui Wu |
| 35 |
Customers' Cross-brands Fast Fashion Purchasing Behavior Base on Association Analysis of Apriori Algorithm
|
会议论文 |
SUI Yue-peng;FU Wei-li;LU Bo |
| 36 |
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability
|
期刊论文 |
Xiaoning Liang;Johanna Frösen;Yuhui Gao |
| 37 |
Negative news positive effect: the change of consumers’ cognition process
|
期刊论文 |
Pengyu Li;Jingbo Shao;Hang Wu |
| 38 |
Fashion Cewebrity involvement in new product development: Scale development and an Empirical Study
|
期刊论文 |
Hao Zhang;Xiaoning Liang;Hakil Moon |
| 39 |
基于LDA主题模型与固定效应模型的直播效果的预测方法
|
专利 |
吴少辉;王洪珑;谢晓东;李国鑫 |
| 40 |
Advertising Effect on Cost of Equity Capital
|
会议论文 |
Mingling Wu;Jiao Ge |
| 41 |
Research on Personalized Recommendation of Mobile Advertising
|
期刊论文 |
An Han;Ren Jifan |
| 42 |
Uncertainty and Tourism Consumption Preferences: Evidence from the Representative Chinese City of Shenzhen
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期刊论文 |
Xuemin Liu;Jiaoju Ge;Ting Ren |
| 43 |
主播群体规模对品牌直播销售绩效的倒U型影响研究——来自化妆品行业的实证
|
期刊论文 |
李国鑫;唐霈雯 |
| 44 |
Research on the Pricing Decisions of a Video Platform Based on Interaction
|
期刊论文 |
Weifeng Li;Minghui Jiang;Wentao Zhan |
| 45 |
Comparative Analysis of Consumer Perceived Value for Handmade Products across Platforms
|
会议论文 |
YU Cheng;WANG Jia;GE Jiao-ju;WANG Zi-xuan |
| 46 |
XGBDeepFM for CTR Predictions in Mobile Advertising Benefits from Ad Context
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期刊论文 |
An Han;Ren Jifan |
| 47 |
Research on Influence Factors of the WeChat Public Platform Users’ Content Sharing Behavior
|
会议论文 |
ZHANG Rui-jin;GAO Yun-hui;FU Wei-li;LIU Yu-chen |
| 48 |
Is creative description always effective in purchase intention? The construal level theory as a moderating effect
|
期刊论文 |
Fei-Si Yao;Jing-Bo Shao;He Zhang |
| 49 |
Luxury brands’ live streaming sales: the role of streamer identity and level strategy
|
期刊论文 |
Guoxin Li;Yue Cao;Bo Lu;Yunzhijun Yu;Honglei Liu |
| 50 |
Optimizing Two-sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning
|
期刊论文 |
Jinyang Zheng;Fei Ren;Yong Tan;Xi Chen |
| 51 |
Effect of AI Generated Content Advertising on Consumer Engagement
|
会议论文 |
Duo Du;Yanling Zhang;Jiao Ge |
| 52 |
A Machine Learning Model of Ifluencers' Portraits in Live-Streaming Commerce
|
奖励 |
王洪珑;李国鑫;谢晓东;吴少辉 |
| 53 |
企业品牌价值创造:模型和实证
|
专著 |
葛姣 |
| 54 |
When Virtual Influencers are Used as Endorsers: Will Match-Up and Attractiveness Affect Consumer Purchase Intention?
|
会议论文 |
Yanling Zhang;Duo Du;Jiao Ge |
| 55 |
Managing piracy: Dual-channel strategy for digital contents
|
期刊论文 |
Yan-Xin Chai;Ji-Fan Ren;Jian-Qiang Zhang |
| 56 |
How streamer channels influence luxury brand sales in live streaming commerce: an empirical study
|
期刊论文 |
Guoxin Li;Peiwen Tang;Jiao Feng |
| 57 |
The effects of online reviews on the popularity of user-generated design ideas within the Lego community
|
期刊论文 |
Hao Zhang;Qingyue Lin;Chenyue Qi;Xiaoning Liang |
| 58 |
Firm performance and marketing analytics in the Chinese context: A contingency model
|
期刊论文 |
Xiaoning Liang;Guoxin Li;Hao Zhang;Eimear Nolan;Fadong Chen |
| 59 |
Platform refund insurance or being cast out: Quantifying the signaling effect of refund options in the online service marketplace
|
期刊论文 |
Jinyang Zheng;Youwei Wang;Yong Tan |
| 60 |
Why advertise on short video platforms? Optimizing online advertising using advertisement quality
|
期刊论文 |
Weifeng Li;Minghui Jiang;Wentao Zhan |
| 61 |
GREEN TAG: THE CATALYST IN LIVE STRAMING E-COMMERCE
|
会议论文 |
Tianxi Gao;Xiaoning Liang;Fengjiao Zhang;Jiaoju Ge |
| 62 |
品牌延伸对母品牌顾客资产驱动要素的影响——基于构型理论的实证研究
|
奖励 |
张君慧;邵景波 |
| 63 |
HOW REAL IS REAL? THE IMPACT OF VIRTUAL INFLUENCERS SITUATION AUTHENTICITY ON CONSUMER ATTITUDES
|
会议论文 |
Yue CAO;Leer JIAN;Guoxin LI |
| 64 |
City-of-origin, Sociability, and Career Life Cycle Effects on Gifting Income for Live Streamers
|
会议论文 |
Jiaqi Dou;Jiaoju Ge |
| 65 |
The Effect of Influencer Persona on Consumer Decision-Making Towards Short-Form Video Ads—From the Angle of Narrative Persuasion
|
会议论文 |
Haoyu Chen;Jifan Ren |
| 66 |
How Mega Is the Mega? Exploring the Spillover Effects of WeChat Using Graphical Model
|
期刊论文 |
Jinyang Zheng;Zhengling Qi;Yifan Dou;Yong Tan |
| 67 |
Can Skip Control Always Increase the Effectiveness of Splash Advertisements in Mobile Apps? The Moderating Effect of User Habits
|
期刊论文 |
Renee Rui Chen;Jifan Ren;Yingsi Tan;Han An |
